Second Rockar Hyundai digital car store to open in London

New-style car showroom at Bluewater Shopping Centre in Kent is to be joined by a second outlet at Westfield in Stratford, east London

Hyundai will open the second of its Rockar-branded digital retail stores in the south east of England next month.

The new Rockar Hyundai store will be at Westfield London in Stratford, east London, and is due to open on 4 December. The store will measure 250 square metres, and will play host to five Hyundai models including the Tucson, i20 and i10.

The Rockar stores aim to revolutionise the car-buying experience for customers by blending online and offline retailing as well as staffing the stores with brand-expert ‘angels’ as opposed to salespeople on commission-based pay.

Visitors can book test drives at an on-site Experience Centre, and Rockar Hyundai also has a servicing department so existing Hyundai customers can get their car serviced while they shop.

The first store has been up and running at the Bluewater Shopping Centre in Kent for just over a year. Since then 163,000 people have visited, with 18,200 of those in a single month.

Rockar Hyundai has been instrumental in helping the Korean manufacturer to reach new and younger customers. 94% of buyers have been new to the brand and the average age is 39 years old, with 54% of the customers being female.

Tony Whitehorn, President and CEO of Hyundai Motor UK, said: “We have been really impressed by the positive public reaction to our first Rockar Hyundai store, and we’re confident that the new site at Westfield London will continue to attract more people to our brand.”

Rockar Hyundai at Westfield will feature 18 ‘angels’, 11 interactive tablets and an Experience Centre with 20 cars available for test drives.